In order to promote splendid Chinese culture and develop "going global" strategy, there is an excellent export and import book recommendation activity which is held by the Publishers Association of China、Chinese Academy of Press and Publication and Information of Publication.  The activity has attracted wide attention and praise from the publishing industry both domestic and oversea countries.

 The 16th (2016) Excellent Book Recommendation Activity starts the beginning of this year, many domestic publishers attend this activity.  After the first and the second-round  evaluations, there are 100 books win the 16th (2016) Excellent Book Award for Book Export and Import.