Title: Advertisements and Celebrities in the Republic of China

Author：You Guoqing

Publishing House: Shandong Pictorial Publishing House

Publishing Date: 2014.10

Price: 39.00

ISBN：978-7-5474-1250-3

Pages:288

Size: large thirty-two mo

Content in Briefs:

   Advertisements can reflect history and times. In this book, You Guoqing records and introduces the forms and features of advertisement in the Republic of China. After 1911 Revolutions, the advertisement industrymeets an important transitional period, during which both contents and forms of advertisements transfer from traditional to modern. Movie stars and famous and young ladies become spokesman of advertisements; cultural celebrities begin to write advertising copies; politicians’ photos appear on the newspapers and magazines as the advertising images.This book arranges, records and narrates the advertising phenomena in this period in different categories and chaptersshowing the readers abundant history materials of social life, and tells stories from characters to reproduce historical scenes vividly.

This book can be treated as a supplementary reading material for the advertising, and also let the readers to know more about the daily trivial affairs in that period, which is irreplaceable by the books of social history, economic history and custom history. Therefore, it’s not necessary to see more about this book.